Study on China’s Visual Sports Data News in the Omni-media Era

In the big data era, telling stories with data has carved out a new way for the development of sports journalism. "Data journalism" is a new form of reporting and news writing in the all-media era, and visualization, as an important tool of news presentation, can give viewers an immediate and profound impression. By integrating data with sports news, a well-designed data visualization is tailored towards audiences in a creative way. Through literature review and content analysis, this study will summarize the development process of data visualization in sports news and its characteristics, and further explore new ways of sports news data visualization in this new era from the perspectives of technology and communication. The paper supposes this theme will be of practical importance to the visualization research on the news report of major sports events.