俄乌战争积极阶段初期,乌克兰国防部中央电视台和广播工作室Youtube项目的具体情况

M. Prauta
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摘要

该研究的主要目的是了解随着俄罗斯对乌克兰的全面侵略开始(2022年2月24日至5月31日期间),乌克兰国防部中央电视台和广播工作室的Youtube项目的工作发生了什么变化。方法。本文采用了内容分析、专题分析和数据系统化的方法。采用数据可视化的方式,方便第三方用户快速感知信息。因子法可以研究单个因素对所研究的Youtube频道有效指标的影响。在比较Youtube频道的结果和评价时,使用了比较法,可以显示总体趋势。结果、结论。在俄乌战争开始活跃阶段的条件下,乌克兰国防部中央电视台和广播工作室被迫对其工作和内容进行重组。制作的内容开始通过Youtube官方频道“乌克兰军事电视台”独家报道。在俄乌战争活跃阶段的前三个月,由于内容的“侵略性”和独特性,该频道观众的增长成为可能:关于战斗行动,俄罗斯军队在人力和军事硬件方面的损失,乌克兰士兵的无敌,功绩和专业精神。乌克兰国防部中央电视台和广播工作室-乌克兰军事电视台- Youtube项目的一个特点是其定位为乌克兰武装部队执行指定任务的军事指挥部的官方信息来源。它是国家宣传的一个重要工具,通过武装部队作为可靠保护这一选择的保证,支持和促进乌克兰的文明选择。乌克兰国防部中央电视台和广播工作室的内容既可以提供给国家电视频道,也可以在决定创建一个单独的军事电视频道的情况下成为播出的基础。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
The Specifics of the Youtube Project of the Central Television and Radio Studio of the Ministry of Defense of Ukraine at the Beginning of the Active Phase of the Russian-Ukrainian War
The main objective of the study is to find out what changes occurred in the work of the Youtube project of the Central Television and Radio Studio of the Ministry of Defense of Ukraine with the beginning of Russia‘s full-scale aggression against Ukraine (in the period from February 24 to May 31, 2022). Methodology. The methods of content and thematic analysis and data systematization are used in the article. The data visualization method is used for quick perception of information for the third-party users. The factor method made it possible to study the influence of individual factors on the effective indicators of the studied Youtube channel. The comparative method was used when comparing the results and evaluation of Youtube channels, that allowed to demonstrate the general trend. Results, conclusions. In the conditions of the beginning of the active phase of the RussianUkrainian war, the Central Television and Radio Studio of the Ministry of Defense of Ukraine was forced to reorganize its work and content. The produced content began to be covered exclusively through the official Youtube channel “Military Television of Ukraine”. The growth of the channel‘s audience in the first three months of the active phase of the Russian-Ukrainian war became possible due to ―aggressiveness‖ and uniqueness of the content: about combat operations, losses of Russian troops in manpower and military hardware, invincibility, feats and professionalism of the Ukrainian soldiers. A characteristic feature of the Youtube project of the Central Television and Radio Studio of the Ministry of Defense of Ukraine ―Military Television of Ukraine‖ is in its positioning as an official source of information from the military command about the execution of assigned tasks by the Armed Forces of Ukraine. It is an important instrument of the state propaganda for supporting and promoting the civilizational choice of Ukraine through the armed forces as a guarantor of reliable protection of this choice. The content of the Central Television and Radio Studio of the Ministry of Defense of Ukraine can either be offered to the national TV channels, or become the basis of broadcast of a separate military TV channel in the case of making a decision on its creation.
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