{"title":"调查:信息现在是媒体:2030年展望麦克卢汉","authors":"Frédéric Guarino","doi":"10.7202/1097608ar","DOIUrl":null,"url":null,"abstract":"Marshall McLuhan’s seminal “the medium is the message” one-liner, title to Chapter 1 of his 1964 book Understanding Media is a formidable sum up of mid 20th Century media analysis. With a remarkable economy of semantics, McLuhan posited that the powers inherent to radio and television were so immense that the technology itself needed to be the focus. McLuhan’s insight is worth revisiting with an updated frame of reference towards 2030, given our current fragmented media landscape. Finite analog broadcast networks who wielded immense powers have now been replaced by an abundant digital emporium, itself ruled by oligopolistic technology platforms.","PeriodicalId":188426,"journal":{"name":"New Explorations","volume":"3 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2023-03-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Probe: The Message(s) are now the Media: A 2030 Outlook on McLuhan\",\"authors\":\"Frédéric Guarino\",\"doi\":\"10.7202/1097608ar\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Marshall McLuhan’s seminal “the medium is the message” one-liner, title to Chapter 1 of his 1964 book Understanding Media is a formidable sum up of mid 20th Century media analysis. With a remarkable economy of semantics, McLuhan posited that the powers inherent to radio and television were so immense that the technology itself needed to be the focus. McLuhan’s insight is worth revisiting with an updated frame of reference towards 2030, given our current fragmented media landscape. Finite analog broadcast networks who wielded immense powers have now been replaced by an abundant digital emporium, itself ruled by oligopolistic technology platforms.\",\"PeriodicalId\":188426,\"journal\":{\"name\":\"New Explorations\",\"volume\":\"3 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2023-03-16\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"New Explorations\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.7202/1097608ar\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"New Explorations","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.7202/1097608ar","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Probe: The Message(s) are now the Media: A 2030 Outlook on McLuhan
Marshall McLuhan’s seminal “the medium is the message” one-liner, title to Chapter 1 of his 1964 book Understanding Media is a formidable sum up of mid 20th Century media analysis. With a remarkable economy of semantics, McLuhan posited that the powers inherent to radio and television were so immense that the technology itself needed to be the focus. McLuhan’s insight is worth revisiting with an updated frame of reference towards 2030, given our current fragmented media landscape. Finite analog broadcast networks who wielded immense powers have now been replaced by an abundant digital emporium, itself ruled by oligopolistic technology platforms.
求助内容：
应助结果提醒方式：
京公网安备 11010802042870号
