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引用次数: 2
摘要
本文旨在提出并举例说明一个A/B测试执行框架。这个被提议的框架被命名为IPEAD (idea, priorities, Execution, Analysis and Documentation的缩写)，它是基于Sean Ellis的高节奏测试框架和Eric Ries在他的精益创业书中探讨的概念。本文给出了一个真实的案例研究，以说明所建议的框架的每个步骤以及过程中使用的工具。希望通过使用A/B测试来改善其结果的公司或机构可以使用拟议的框架。
This paper is aimed to propose and exemplify an A/B test execution framework. The proposed framework, that was named IPEAD (acronym for Ideation, Prioritization, Execution, Analysis and Documentation), was based on Sean Ellis' High Tempo Testing framework and in the concepts explored by Eric Ries on its Lean Startup book. A real case study is presented to illustrate each step of the proposed framework as well as the tools used on the process. The proposed framework could be used by companies or institutions that wish to improve their results through the use of A/B tests.
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