Acceptance of location-based service technology—The Facebook Check-in function

The rapid development of internet community attracts many web users to participate. The enterprises use smart phone to provide the location-based service (LBS) to circulate information, which combines the trend of vast internet community and extensive benefits of web business. Facebook is the most popular platform of Social Network Service (SNS). It inspires many creative and innovative marketing practices. This research uses Facebook Check-in function as example to study the acceptance of LBS. The established research hypotheses are based on the model theory of technology acceptance by setting influential factors of user intentions, such as “perceived usefulness”, “perceived ease of use”, and “mobility” as the main variables. Through online questionnaire survey, the researchers collect 118 valid samples. By using regression analysis, the results display that “perceived usefulness”, “perceived ease of use”, and “mobility” have positive impact on users' attitude.