Current Dilemma and Ways of Governance: Optimized Governance of Chinese Sports and Leisure Towns

Sports and leisure characteristic towns are an inevitable product of the development of the times, and are also a significant feature of lifestyle changes. The development process will inevitably be accompanied by contradictions and problems. It needs to advance with the times and optimize governance. This study uses the method of literature data, interviews, and field surveys to analyze the practical difficulties encountered in the development of sports and leisure towns, and proposes targeted optimization solutions. The results of the study show that: at present, in the construction of sports and leisure characteristic towns, there are problems such as low integration of production and consumption, employment and life, disconnection between functions and consumer demand, insufficient industrial characteristics and the decline of industrial communities, and lack of cultural connotation. Recommendations: promote the function construction of small town communities, create small towns with complete livable and industrial functions; attach importance to cultural inheritance, reshape its cultural characteristics in combination with modern consumer needs and industrial development needs, and establish distinctive brands; build ecological industrial chains according to different types of industries, to promote the aggregation of multiple economic elements and form a platform for the upgrading and transformation of the sports industry across the entire industry chain.