Media, Power and the Pandemic: Production of Fear, Discipline and a Distraught Self

Pandemic needs a globalized world where we have to live with the risks that come with it. Television is a crucial communication device that shapes public perception and mediates our comprehension of the outside world. It also forms part of the ideological apparatus that aids in reproducingthe dominant perception of reality among the masses. This article is based on observations made of the TRPdriven TV content produced during the lockdown period, in order to interpret the meaning that a projected reality produces. The article intertwines both: how government uses television to bring order as they tackle the situation and how advertisement on the other hand promote sales during crisis, both of which tries to convince the ‘consumer-citizen’ that these are extraordinary times but normalcy is returning. The objective of this paper is to understand the role of media during pandemic times and decipher the kind of self it produces given its strong influence in interpreting the world for its viewers.