中国十大电子商务网站网络推广的实证研究

2015 12th International Conference on Service Systems and Service Management (ICSSSM) Pub Date : 2015-06-22 DOI:10.1109/ICSSSM.2015.7170321

Xiaoning Zhu, Rui Yan, Jingting Zhang

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引用次数: 1

摘要

对于公司来说，要充分利用网络提供的潜力，他们的电子商务网站必须以高度可用的方式准备和组织。拥有更好网站质量的公司将节省时间和金钱，提高客户满意度和持续的业务，并获得比竞争对手更大的优势。本文试图探讨排名前十的B2C电子商务网站在中国推广和营销其产品和服务方面所面临的问题和挑战。本文还讨论了管理意义和对未来研究的建议。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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An empirical study of the online promotion for the top 10 e-commerce websites in China

For companies to take full advantage of the potential offered by the Web, it is essential that their e-commerce websites be prepared and organized in highly usable manner. Companies with better website quality will save time and money, promote customer satisfaction and continued business, and gain an advantage over their competitors. This paper is an attempt to investigate the current issues and challenges for the top 10 B2C e-commerce websites in terms of promoting and marketing their products and services in China. The managerial implications and suggestions for future research are also discussed.

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2015 12th International Conference on Service Systems and Service Management (ICSSSM)

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