Identification and Evaluation of a Market Opportunity of Elderly Caring Service

This paper identifies a market opportunity for elderly caring service in China, and illustrates the entrepreneurial idea from the aspects of value proposition, customer segment, key resources and profit model using Timmons model of entrepreneurship. Then this paper evaluates the feasibility of this startup idea through the data gathered from the potential customers, and compares this project with other similar services to identify the advantages and competitiveness using blue ocean strategy model. It is found out that it is a huge market opportunity in this new form of elderly caring service.