Effect of Entrepreneurial Spirit, Self-Efficacy, Family Environment, and Social Media on Business Competitiveness in the Community of Women Entrepreneurs in Medan And Deli Serdang

One of the factors causing women's businesses closed down or undeveloped is the weakness of external and internal factors. These include the low product competitiveness, absence of digital marketing, sub-optimal manufacturing process, lack of product variations, financial condition, human resources, and low family support. This study aimed at determining the effect of entrepreneurial spirit, self-efficacy, family environment, and social media on business competitiveness in the Community of Women Entrepreneurs in Medan City and Deli Serdang Regency. This study was conducted from May to June 2021. The data were collected by conducting an interview using a questionnaire from 107 staff. The data processing result with multiple linear regression analysis proves that entrepreneurial spirit, self-efficacy, family environment, and social media simultaneously and significantly affect the women's business competitiveness. Partially, the system of entrepreneurial spirit and self-efficacy significantly affects the competitiveness. Meanwhile, family environment and social media do not give a significant effect.