{"title":"理解伊朗中小企业采用电子商务的决策:整合现有理论","authors":"A. Hajiha, Leila Hajihashemi","doi":"10.1109/IEMCE.2008.4617967","DOIUrl":null,"url":null,"abstract":"The objective of this study is to develop and test an integrated conceptual model of the electronic commerce adoption based on the two dominant theoretical paradigms - the Technology Acceptance Model (TAM) and the Theory of Planned Behavior (TPB) - to validate the research model we collected data from 226 top managers/owners of SMEs and data analysis is conducted by using a structural equation modeling with LISREL. The findings present a support to the existing theoretical links of integrated model except the effect of subjective norm on behavioral intention for adopting/using of electronic commerce.","PeriodicalId":408691,"journal":{"name":"2008 IEEE International Engineering Management Conference","volume":"10 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2008-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"4","resultStr":"{\"title\":\"Understanding electronic commerce adoption decision in Iranian small and medium enterprises: Integrating current theories\",\"authors\":\"A. Hajiha, Leila Hajihashemi\",\"doi\":\"10.1109/IEMCE.2008.4617967\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The objective of this study is to develop and test an integrated conceptual model of the electronic commerce adoption based on the two dominant theoretical paradigms - the Technology Acceptance Model (TAM) and the Theory of Planned Behavior (TPB) - to validate the research model we collected data from 226 top managers/owners of SMEs and data analysis is conducted by using a structural equation modeling with LISREL. The findings present a support to the existing theoretical links of integrated model except the effect of subjective norm on behavioral intention for adopting/using of electronic commerce.\",\"PeriodicalId\":408691,\"journal\":{\"name\":\"2008 IEEE International Engineering Management Conference\",\"volume\":\"10 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2008-06-28\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"4\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"2008 IEEE International Engineering Management Conference\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1109/IEMCE.2008.4617967\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"2008 IEEE International Engineering Management Conference","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/IEMCE.2008.4617967","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Understanding electronic commerce adoption decision in Iranian small and medium enterprises: Integrating current theories
The objective of this study is to develop and test an integrated conceptual model of the electronic commerce adoption based on the two dominant theoretical paradigms - the Technology Acceptance Model (TAM) and the Theory of Planned Behavior (TPB) - to validate the research model we collected data from 226 top managers/owners of SMEs and data analysis is conducted by using a structural equation modeling with LISREL. The findings present a support to the existing theoretical links of integrated model except the effect of subjective norm on behavioral intention for adopting/using of electronic commerce.
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