{"title":"广播中的增强现实","authors":"Shivakumar Chandrasekaran, Umesh Kesavan","doi":"10.1109/ICCE-ASIA.2017.8307849","DOIUrl":null,"url":null,"abstract":"In the past few years, Augmented Reality (AR) is an emerging technology in different fields. It integrates virtual with real world and display the object in Three Dimensional view. Introducing AR to Advertisement industry, which will change the future of product development companies and manufacturers. We are proposing AR as the future of Advertising, an advanced technology-oriented marketing. Our idea is to integrate this technology with broadcasting which will in turn boost the Marketing strategy to reach the customer effectively and efficiently.","PeriodicalId":202045,"journal":{"name":"2017 IEEE International Conference on Consumer Electronics-Asia (ICCE-Asia)","volume":"29 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2017-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"3","resultStr":"{\"title\":\"Augmented reality in broadcasting\",\"authors\":\"Shivakumar Chandrasekaran, Umesh Kesavan\",\"doi\":\"10.1109/ICCE-ASIA.2017.8307849\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"In the past few years, Augmented Reality (AR) is an emerging technology in different fields. It integrates virtual with real world and display the object in Three Dimensional view. Introducing AR to Advertisement industry, which will change the future of product development companies and manufacturers. We are proposing AR as the future of Advertising, an advanced technology-oriented marketing. Our idea is to integrate this technology with broadcasting which will in turn boost the Marketing strategy to reach the customer effectively and efficiently.\",\"PeriodicalId\":202045,\"journal\":{\"name\":\"2017 IEEE International Conference on Consumer Electronics-Asia (ICCE-Asia)\",\"volume\":\"29 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2017-10-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"3\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"2017 IEEE International Conference on Consumer Electronics-Asia (ICCE-Asia)\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1109/ICCE-ASIA.2017.8307849\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"2017 IEEE International Conference on Consumer Electronics-Asia (ICCE-Asia)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/ICCE-ASIA.2017.8307849","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
In the past few years, Augmented Reality (AR) is an emerging technology in different fields. It integrates virtual with real world and display the object in Three Dimensional view. Introducing AR to Advertisement industry, which will change the future of product development companies and manufacturers. We are proposing AR as the future of Advertising, an advanced technology-oriented marketing. Our idea is to integrate this technology with broadcasting which will in turn boost the Marketing strategy to reach the customer effectively and efficiently.
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