Personal Consumption in the Conditions of Digitalization: An Intergenerational Aspect

Industry 4.0 provides the economy with the production of goods in a wide range and high quantity, erasing the sense of rarity and the possibility of non-receipt of necessary goods and services for end users with appropriate financial opportunities. The analysis of the conditions for making the optimal consumer choice in the reality of the welfare economy in the period of digitalization is carried out. Significant influences of intergenerational interactions in the process of forming consumer demand and choice in the conditions of digitalization are revealed, associated with high-speed changes in production and consumption technologies and their special perception by people of different generations.