Covid大流行期间,UMKM hammer城市人力资源开发战略(人力资源开发)

Risnawati Risnawati, Wiri Wirastuti, Sriwanti Sriwanti, Fera Fera, Surayya Surayya, Asriadi Asriadi, Meggi Indrianinangsih
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引用次数: 1

摘要

本研究的背景是,中小微企业的作用非常具有战略性,特别是在克服贫困和就业方面,以便它们能够很好地赋予社区权力。在2019冠状病毒病大流行期间,帕卢市典型的烹饪中小企业的业务流程受到了影响,销售额大幅下降。本研究采用描述性定性方法。通过问卷调查和访谈收集数据。这项研究的受访者是帕卢市典型的25家烹饪中小企业的所有者。本研究的结果为帕卢市典型的烹饪中小企业提供了开发人力资源的策略:由政府和其他商业团体组织的数字营销、产品创新、金融交易应用和创意计划方面的人力资源培训。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Strategi Pengembangan Sumber Daya Manusia (SDM) pada UMKM Kota Palu di Era Pandemi Covid 19
The background in this study is that the role of MSMEs is very strategic, especially in overcoming poverty and employment so that they can empower the community well. During the COVID-19 pandemic, culinary SMEs typical of the city of Palu experienced an impact on their business processes, and experienced a significant decline in sales. This research uses descriptive qualitative method. Data were collected through questionnaires, and interviews. Respondents in this study amounted to 25 owners of culinary SMEs typical of the city of Palu. The results of this study obtained a strategy for developing human resources for culinary SMEs typical of the city of Palu: HR training on digital marketing, product innovation, financial transaction applications, and creativity programs organized by the government and other business groups.
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