A Study on Rural Finance, Rural Industry Revitalization, and Rural Logistics Development: An Empirical Analysis Based on Panel Data from 30 Provinces in China

Purpose - This is a study on the influence mechanism of rural finance and rural industrial revitalization on rural logistics development from rural revitalization strategy. Design/Methodology/Approach - We use panel data of 30 Chinese provinces from 2011 to 2020. A two-way fixed-effects model is constructed and mediated effects analysis and multiple regression analysis are used to analyze the dynamic relationship between rural finance, rural industrial revitalization, and rural logistics development. The dynamic relationship was empirically analyzed using mediated effects analysis and multiple regression analysis. Findings - Rural finance has a significant positive impact on rural logistics, and rural finance effectively promotes rural logistics development; rural finance affects rural logistics development by influencing the revitalization of rural industries, indicating that the revitalization of rural industries plays a mediating effect. The impact of rural finance on rural logistics is heterogeneous in the east, central, and west. Rural industry revitalization does not play a mediating role in the central era, comparing with an obvious mediating role in the east and west. Research Implications - The revitalization of rural industries as a transmission mechanism for rural finance to promote the development of rural logistics, and we verify the rationality of this transmission mechanism through a model to fill the gaps in the existing literature, thus providing a new research perspective for rural finance to promote the development of rural logistics, and providing some theoretical guidance and policy reference.