The Quantified Self

This chapter presents an account of sousveillance and how we produce, monitor, and react to data relating to ourselves, thus creating a quantified self. The term sousveillance refers to the personal monitoring and management of one's life through self-generated data. Continuously tracking personal data via sensors and cameras, and recording and analyzing them, would allow a person to manage and memorialize everyday life. The key technological idea that research teams, companies and artists were exploring at the time was lifelogs. The ultimate aim is the simultaneous digitization of all cognitive inputs experienced by the brain via all five human senses to create a digital parallel memory of the lived experiences of a person. However, lifelogs raise a series of ethical and legal questions that were largely being bypassed. Lifelogs would make an authoritarian, Big Brother society easier to put in place and more difficult to overthrow. At the same time as people became interested in sousveillance and lifelogs, so-called 'intimate technologies' — that is, digital tech that are in service to the individual, such as smartphones and wearable computing — started to grow enormously in popularity. These were complemented, and supported, by what might be termed 'scopophilic technologies', that is, digital tech that enable pleasure in looking and being looked at.