千禧一代对在泗水Ciputra World酒店实施自动化的看法

L. P. Budidharmanto, Ikhsan Budi Riharjo, Jessica Grace Susanto
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引用次数: 0

摘要

千禧一代非常需要自动化的实施,因为在2000年中期,酒店业,特别是泗水市进入了工业革命4.0时代,这体现在数字技术的迅速发展。这会影响一个人的生活方式,从他们的工作方式,社交,行为或习惯,决定购物和住在某个地方。在决定住在哪里时,千禧一代通过在网站或社交媒体上寻找偏好来利用技术进步。采用后实证主义哲学和描述性方法对泗水西普特拉世界酒店作为研究对象,选择四名线人代表千禧一代作为酒店客人,并与酒店员工管理技术和在酒店与客人打交道进行资源三角化。事实证明,由于缺乏关于技术存在和对客人的好处的信息,在泗水Ciputra World Hotel Surabaya实施的自动化技术目前对千禧一代的住宿决定没有重大影响。这次失败给了Ciputra World Surabaya Hotel一个教训,首先要探索千禧一代对自动化实施的看法,即移动应用程序中的all in one概念。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Perception of Millennials Towards the Implementation of Automation Staying in Ciputra World Hotel Surabaya
The implementation of automation is very much needed for millennials generation because in the middle of year 200, the hotel industry, especially in the city of Surabaya has entered the era of the industrial revolution 4.0, which is shown by the developing digital technology rapidly. This affects a person lifestyle from the way they work, socializing, behavior or habit, making decision to shop and stay somewhere. In determining where to stay, the millennials taking advantage of technological advances by looking for preferences on website or social media. Using the post-positivism philosophy and descriptive approach to the Hotel Ciputra World Surabaya as the object of research, four informants were chosen to represent millennial generation as hotel guests and triangulation of resources was conducted with hotel staff managing technology and dealing with guests at the hotel. It turns out that the automation technology that has been implemented at Ciputra World Hotel Surabaya does not currently have a significant impact on the decision of millennial generation stays due to the lack of information about the existence and benefits of technology to guests. This failure became a lesson for Ciputra World Surabaya Hotel to first explore the perceptions expected by millennials as the future market segment regarding the implementation of automation first, namely the concept of all in one in mobile apps.
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