{"title":"ESOMAR会面-意大利2016品牌创新","authors":"R. Gambetti, Silvia Biraghi","doi":"10.1431/82875","DOIUrl":null,"url":null,"abstract":"This short essay provides an extended abstract of the presentations held in the frame of the 2016 Esomar Meet Up event hosted at the Universita Cattolica del Sacro Cuore last January 21st in partnership with Labcom (Laboratorio di ricerche sulla comunicazione aziendale). The Meet Up event represents an annual meeting that gathers together research institution professionals, their clients and scholars to discuss and confront about the current challenges of market research at the international level. This year conference was focused on innovation in brands and branding through the contributions of both university scholars and research professionals of different European countries.","PeriodicalId":407849,"journal":{"name":"Micro & Macro Marketing","volume":"7 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"ESOMAR Meet Up – Italy 2016 on Brand innovation\",\"authors\":\"R. Gambetti, Silvia Biraghi\",\"doi\":\"10.1431/82875\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This short essay provides an extended abstract of the presentations held in the frame of the 2016 Esomar Meet Up event hosted at the Universita Cattolica del Sacro Cuore last January 21st in partnership with Labcom (Laboratorio di ricerche sulla comunicazione aziendale). The Meet Up event represents an annual meeting that gathers together research institution professionals, their clients and scholars to discuss and confront about the current challenges of market research at the international level. This year conference was focused on innovation in brands and branding through the contributions of both university scholars and research professionals of different European countries.\",\"PeriodicalId\":407849,\"journal\":{\"name\":\"Micro & Macro Marketing\",\"volume\":\"7 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"1900-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Micro & Macro Marketing\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1431/82875\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Micro & Macro Marketing","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1431/82875","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
摘要
这篇短文提供了去年1月21日在圣心天主教大学与Labcom (Laboratorio di ricerche sulla communicazazione aziendale)合作举办的2016 Esomar Meet Up活动框架内所举行的演讲的扩展摘要。Meet Up活动代表了一年一度的会议，聚集了研究机构的专业人士，他们的客户和学者，讨论和面对当前国际层面的市场研究挑战。今年的会议通过来自欧洲不同国家的大学学者和研究专业人员的贡献，重点关注品牌和品牌的创新。
This short essay provides an extended abstract of the presentations held in the frame of the 2016 Esomar Meet Up event hosted at the Universita Cattolica del Sacro Cuore last January 21st in partnership with Labcom (Laboratorio di ricerche sulla comunicazione aziendale). The Meet Up event represents an annual meeting that gathers together research institution professionals, their clients and scholars to discuss and confront about the current challenges of market research at the international level. This year conference was focused on innovation in brands and branding through the contributions of both university scholars and research professionals of different European countries.
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