价值、知识和消费者态度对消费者支付意愿的影响

Proceedings of the 3rd Global Conference On Business, Management, and Entrepreneurship (GCBME 2018) Pub Date : 1900-01-01 DOI:10.2991/aebmr.k.200131.014

L. Perdanawati, A. M. Adiandri, N. N. Sudiyani

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引用次数: 0

摘要

-本研究的目的是确定消费者的价值、知识和态度对消费者愿意为绿色消费主义的产品支付更多费用的影响。参与这项研究的是50名在The Body Shop Bali购买产品的消费者。研究发现，消费者的价值观、知识和态度对消费者愿意为环保绿色产品支付更多的钱有显著的影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Influence of Value, Knowledge, and Consumer Attitude of Consumer Willingness to Pay More

— The purpose of this study was to determine the effect of value, knowledge, and attitude of consumers towards consumers' willingness to pay more for the product for green consumerism. The participants involved in the study were 50 consumers who buy products in The Body Shop Bali. The study found that there is a significant influence between values, knowledge, and attitude of a consumer to willingness to pay more a consumer for environmentally green products.

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Proceedings of the 3rd Global Conference On Business, Management, and Entrepreneurship (GCBME 2018)

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