Big Five and Cultural Experiences: Impact from Design to Evaluation

In this paper, we present the results of a user study focusing on whether the visitors' cultural preferences and expectations relate to different personality traits as defined by the Big Five personality model. We describe the user study procedure and report the correlations discovered between some of the Big Five factors and the participant assessments, over particular aspects of a shared digital storytelling experience. We suggest that the results may notably inform not only the design but also the evaluation of cultural experiences, laying the foundations for a promising line of work.