Effect of Emotional Ambivelance on Employee Creativity

The present study examines the relationship between emotional ambivalence and employee creativity among hospitality sector personnel in Pakistan. Data were collected from 196 employees working in different hotels and also from aviation hospitality staff. Findings indicate that employee who has feeling of mixed emotions is more creative than others. Results also indicate that emotional competence as moderator is not working between the relationship of emotional ambivalence and employee creativity. Implications and future research directions for hospitality management are also discussed.