感知易用性、服务质量、价格公平和信任对巴东市Go-Car用户满意度的影响

Ofidia Ayunda, Yasri Yasri, S. Evanita
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引用次数: 2

摘要

本研究旨在分析巴东市Go-Car使用者的感知易用性、服务品质、价格公平与信任对其满意度的影响。本研究的人群均为巴东市Go-Car用户(网约车),共有110名受访者。使用的分析技术是多元线性回归分析。结果表明,感知易用性、服务质量、价格公平和信任对巴东市Go-Car用户满意度有显著影响。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Effect of Perceived Ease of Use, Service Quality, Price Fairness, and Trust on Go-Car User Satisfaction in Padang City
The purpose of this study was to analyze the effect of perceived ease of use, service quality, price fairness, and trust in the satisfaction of Go-Car users in Padang City. The population of this study were all Go-Car users in Padang City (online taxis) with a total sample of 110 respondents. The analysis technique used is multiple linear regression analysis. The results showed that Perceived ease of use, service quality, Price fairness, and trust had a significant effect on the satisfaction of Go-Car users in Padang City.
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