Information and Communication Technologies Investments in Hotel Industry

Many economic organizations are pressured by the need to invest in information systems (IS). In the particular case of the hospitality industry, these investments generally seek to innovate services, increase organizational efficiency, and increase of business profit, among other aspects. Although hotel managers tend to evaluate these investments from these objectives, the complexity associated with the introduction of ICT amplifies the complexity and difficulty of their evaluation. The apparent lack of objectivity often found in the analysis and evaluation of investments in IS/ICT justifies the opportunity of this study. In this sense, a more thorough and in-depth analysis could be done to clarify the way in which hotel managers evaluate these investments. This study began by identifying the most relevant new technologies and, understand the objectives associated with the investments. Through the methodology of the Focus Group, the authors tried to carry out a current reading of reality, by identifying the relevance of technological innovations in the activities developed.