ESSENCE AND FEATURES OF YOUTH ENTREPRENEURSHIP IN MODERN CONDITIONS

Currently, youth unemployment is a complex and problematic issue in all countries, including Russia. The article highlights the regions for which this problem is most relevant. In the Russian Federation, this is the North Caucasian Federal District, where unemployment is 2 times higher than the national average. Youth find it difficult to find employment in times of crisis. For this reason, about 20 percent of young people in the world have lost their jobs during the pandemic. The article discusses the features of youth entrepreneurship as a way to overcome youth unemployment. It has been established that having a high level of activity, young people often have an overestimated level of expectations and claims that prevent them from adequately assessing their capabilities. On the basis of the conducted content analysis, the triune essence of youth entrepreneurship was determined: economic (activation of economic growth), state-public (overcoming unemployment); socio-psychological (the growth of the well-being of young people and the possibility of its rapid self-realization). Two fairly independent, but over time intertwining types are identified - forced and goal-oriented entrepreneurship, which form two sets of youth enterprises discussed in the article. It is also shown that the younger generation should be considered the most important innovative part of society. The purpose of the work is to highlight the features of youth entrepreneurship as a means of solving the problem of unemployment and creating conditions for economic growth in modern conditions. To achieve the goal, methods of statistical analysis of data on unemployment, as well as comparative and morphological analysis and synthesis of factors that determine changes in the youth business environment, were used. The conclusions of the article may be of practical importance for government bodies and business associations in the North Caucasus Federal District to solve the problems of youth unemployment. The study showed that in a crisis, for the success of youth enterprises, their effective, purposeful and strategically built support is important, including support by the state and / or educational organizations and / or the business community in various options highlighted in the article.