当地的忠诚度对消费者在马来廖内织布机购买中所产生的忠诚度的影响

Rosmayani Rosmayani, Annisa Mardatillah
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引用次数: 0

摘要

本研究旨在透过消费者信任,深入探讨消费者忠诚度对廖内马来织布购买者的地方智慧的影响。本研究采用描述性和可验证性的调查方法,对100名廖内马来机织物买家进行了调查。使用的分析工具是SEM-PLS。结果显示,与本土智慧相关的廖内马来机织物消费者认为,织物上的每一种图案和颜色都蕴含着马来文化的高贵价值,消费者对廖内马来机织物的信心也依然良好,消费者对廖内马来机织物保持忠诚,并持续重复购买该机织物。结果还表明,根据所建立的模型,本地智慧通过消费者信心影响消费者忠诚度。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Implikasi Kearifan Lokal terhadap Loyalitas Konsumen dalam Pembelian Kain Tenun Melayu Riau
This study purpose to examine in depth about consumer loyalty as an implication of lokal wisdom through consumer trust of Riau Malay woven fabric buyers. This research was conducted descriptively and verifiably with a survey method on 100 buyers of Riau Malay woven fabric. The analytical tool used is SEM-PLS. The results showed that consumers of Riau Malay woven fabric related to lokal wisdom believe that each pattern and color on the fabric contains noble values of Malay culture, consumer confidence in Riau Malay woven fabric is also still good and consumers remain loyal and continue to make repeat purchases of the woven fabric. the results also show that lokal wisdom affects consumer loyalty through consumer confidence in accordance with the model built.
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