New Technologies and Tools for Immersive and Engaging Visitor Experiences in Museums: The Evolution of the Visit-Actor in Next-Generation Storytelling, through Augmented and Virtual Reality, and Immersive 3D Projections

This paper will describe the multimedia solutions designed and developed by ETT S.p.A. for four different clients and will explain the potential of the use of technology in museum and tourist attractions, as well as the variety of solutions available on the market. Starting from a theoretical analysis on the shift from the idea of a collection-oriented museum to that of a visitor-oriented one, we shall illustrate a storytelling approach based on, and using, Immersive Visitor Engagement Technology. We shall also describe a series of practical examples and case histories of ETT projects in the museum sector. Particular emphasis is placed on Augmented Reality, Virtual Reality, and Immersive 3D Projection projects.