On the Path and Method of Campus Culture Construction in Colleges and Universities—Taking the College Student Film Festival as an Example

Wang Shi-yue, undergraduate student, School of Journalism and Communication, Central China Normal University. College student film festival is one of the carriers and forms of campus culture construction. At present, the campus film festival activities of colleges and universities have such prominent problems as small scope of influence, lack of innovation and slow development process. Based on these, this paper proposes to base on the campus, conform to the times, integrate all forces, give play to the practical role of college student film festival, and provide intellectual support for the construction of college campus culture.