Psycholinguistic Study of Values of Kazakh Language and Culture Bearers

The culture sets a certain way of vision and recognition of the world, creation of certain forms of activity for a person through language, system of norms, ideals, symbols and values. The purpose of the study is to explore the Kazakh language and culture bearers’ cultural values through the psycholinguistic approach. Methodology of research is a free word association experiment, revealing the national and cultural specifics of the images of consciousness of speakers of a specific language community and culture. Conclusions. The study results revealed the core values of Kazakh culture, such as traditions, hospitality and language. The near periphery of the associative field “cultural values” included national upbringing, humanism, culture, and respect for elder people.