谷歌广告自主智能系统的开发

2018 Thirteenth International Conference on Digital Information Management (ICDIM) Pub Date : 2018-09-01 DOI:10.1109/ICDIM.2018.8847128

Burcu Kuleli Pak, Bora Mocan, Sema Yıldız Yoldaş, Neşe Baz

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引用次数: 0

摘要

随着客户数量、产品和服务类型的增加，数字营销领域是一个不断扩大的领域。网站的动态结构、电子商务网站库存水平的快速变化以及现有系统对人类的依赖，导致数字营销机构需要自主系统来管理客户账户。因此，本研究的目的是开发一个与谷歌广告平台集成运行的自主智能系统。该系统利用Ackermann反馈控制算法和状态转移矩阵对投资回报率、转化率、广告文本和利润进行优化。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Development of Autonomous Intelligent System for Google Ads

Digital marketing sector is an expanding sector with increasing number of customers, product and service types. Dynamic structure of websites, rapid changes in stock levels in ecommerce websites and dependency of existing systems to humans causes digital marketing agencies to require autonomous systems for customer account management. So the aim of this study is developing an autonomous intelligent system that operates integrated with Google Ads platform. The developed system makes optimization in return-on-investment, conversions, advertising texts and profit using Ackermann Feedback Control Algorithm and State Transition Matrices.

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2018 Thirteenth International Conference on Digital Information Management (ICDIM)

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