微笑图片对人物角色认知的影响

Adjunct Publication of the 27th Conference on User Modeling, Adaptation and Personalization Pub Date : 2019-06-06 DOI:10.1145/3314183.3324973

Joni O. Salminen, Soon-Gyo Jung, João M. Santos, B. Jansen

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引用次数: 6

摘要

我们分析了人物画像中微笑对人物形象感知的影响，包括可信度、可爱度、相似性和使用意愿。我们对2400名参与者进行了一项在线实验，使用了16项调查和多种人物资料处理，其中一半有微笑的照片，一半没有。我们发现，带有微笑照片的人物画像会增加人们对人物画像的相似度、好感度和使用意愿。相反，微笑不会增加角色的可信度。我们的研究对人物画像的设计具有启示意义，并补充了先前人物画像研究的发现，即图片选择以深刻的方式影响个人的人物画像感知。

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The Effect of Smiling Pictures on Perceptions of Personas

We analyze the effect of a smile in personas pictures on persona perceptions, including credibility, likability, similarity, and willingness to use. We conduct an online experiment with 2,400 participants using a 16-item survey and multiple persona profile treatments of which half have a smiling photo and half do not. We find that persona profiles with a smiling photo result in an increase in perceived similarity with, likability of, and willingness to use the personas. In contrast, a smile does not increase the credibility of the personas. Our research has implications for the design of persona profiles and adds to previous findings of persona research that the picture choice influences individuals' persona perceptions in profound ways.

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Adjunct Publication of the 27th Conference on User Modeling, Adaptation and Personalization

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