服务、广告和宣传对伊斯兰BRI BANK储蓄决策的影响

Jurnal Penelitian Ekonomi Akuntansi (JENSI) Pub Date : 2021-12-31 DOI:10.33059/jensi.v5i2.4205

Shelly Midesia, Siti Fatimah, Fahriansah

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引用次数: 0

摘要

本研究旨在确定服务、广告和宣传对BRI伊斯兰银行客户储蓄决策的影响。本研究的抽样方法采用随机抽样，共抽样100名银行BRI伊斯兰Stabat Langkat Regency的客户。采用的数据分析方法为多元线性回归分析。部分检验的研究结果表明，服务和广告对客户在BRI伊斯兰银行的储蓄决策有显著影响，而宣传对客户在BRI伊斯兰银行的储蓄决策没有显著影响。同时测试表明，服务、广告和宣传对客户在BRI伊斯兰银行的储蓄决策有显著影响

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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PENGARUH PELAYANAN, IKLAN DAN PUBLISITAS TERHADAP KEPUTUSAN NASABAH DALAM MENABUNG DI BANK BRI SYARIAH

This study aims to determine the effect of service, advertising, and publicity on customer decisions in saving at BRI Syariah Bank. The sampling method in this study using random sampling with a total sample of 100 customers of Bank BRI Syariah Stabat Langkat Regency. The data analysis method used is multiple linear regression analysis. The results of the partially tested research show that service and advertising have a significant effect on customer decisions to save at BRI Syariah Bank, while publicity has no significant effect on customer decisions in saving at BRI Syariah Bank. Simultaneous testing shows that service, advertising, and publicity have a significant effect on customer decisions in saving at BRI Syariah Bank

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Jurnal Penelitian Ekonomi Akuntansi (JENSI)

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