Context Profiling Based Multimedia Service on Cloud

In this modern era of entertainment, content based multimedia services for general purpose users are extending in various dimensions. Earlier, the users were capable of using only local applications and some internet based applications with restricted privileges. The use of Universal Plug and Play Audio Visual (UPnP-AV) standards [1], HTML5 support in browsers, webrtc standards, and extended standards specially for mobiles devices will bring into play more and more Cloud Multimedia Services. However the requirements implicitly demand more interaction and participation in commonly driven activities giving a universal, unified experience. In this paper a solution for this challenge is proposed with the usage of context profile on diverse devices for adaptive services from cloud server using transcoding framework. The context profiling would be governing the transcoding framework algorithms used for adaptive or customized output from cloud. A more suitable cloud architecture from the multimedia service provider point of view is proposed.