{"title":"要灵活，要迅速","authors":"B. Dickinson","doi":"10.1108/09642369310091142","DOIUrl":null,"url":null,"abstract":"Presents the ideas of marketing guru Regis McKenna, speaking at the International Conference on Best Product Development Practices for Defining Customer Needs in New Orleans. Identifies a number of strategic best practices which characterize today′s champions.","PeriodicalId":113037,"journal":{"name":"World Class Design To Manufacture","volume":"17 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1995-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"3","resultStr":"{\"title\":\"Be nimble, be quick\",\"authors\":\"B. Dickinson\",\"doi\":\"10.1108/09642369310091142\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Presents the ideas of marketing guru Regis McKenna, speaking at the International Conference on Best Product Development Practices for Defining Customer Needs in New Orleans. Identifies a number of strategic best practices which characterize today′s champions.\",\"PeriodicalId\":113037,\"journal\":{\"name\":\"World Class Design To Manufacture\",\"volume\":\"17 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"1995-08-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"3\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"World Class Design To Manufacture\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1108/09642369310091142\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"World Class Design To Manufacture","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1108/09642369310091142","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Presents the ideas of marketing guru Regis McKenna, speaking at the International Conference on Best Product Development Practices for Defining Customer Needs in New Orleans. Identifies a number of strategic best practices which characterize today′s champions.
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