Information Technology in Logistics: Advantages, Challenges and Opportunity for Efficiency from Problem Decision in Diferent Activities

Informatisation, internationalisation and globalisation have dramatically changed retail sector; speeding up the retail processes, creating new sale formats, fastening the increase of income etc. During the last decade, logistics influenced the development of retailing by cutting down costs and increasing the service quality level. The main purpose of this paper is to give a comprehensive review of affected logistics and directly caused changes in Western Balkan retailing and global market as well. Among the given trends there is a shorter product life cycle that induces some changes among supply chain members in order to keep profitability, innovation in technology field, RFID technology, automated commercial processes, and EDI system communications. Based on the analysis of relevant foreign literature in the area of logistics, distribution and supply chain management, this paper gives a review of new market trends that have an important impact on logistics. Special attention is given to more significant usage of concept of managing, developing high quality products and services, minimising stock within supply chain and making sustainable, competitive and strategic advantage of a company by it.