大数据与竞争政策:市场力量、个性化定价和广告

ERN: Regulation (European) (Topic) Pub Date : 2017-02-16 DOI:10.2139/ssrn.2920301

M. Bourreau, Alexandre de Streel, Inge Graef

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引用次数: 36

摘要

本文围绕竞争政策在大数据中的应用研究了三个具体问题。第一个问题是市场支配力评估，分析大数据价值链中数据控制所赋予的支配力。第二和第三个问题涉及滥用主导地位评估和分析使用数据来个性化价格和定向广告。为了解决这三个问题，我们建议为竞争机构建立一个分析和治理框架。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Big Data and Competition Policy: Market Power, Personalised Pricing and Advertising

This paper studies three specific issues around the application of competition policy to big data. The first issue relates to market power assessment and analyses the power given by data control in the big data value chain. The second and third issues relate to abuse of dominance assessment and analyse the use of data to personalise prices and to target advertising. To deal with those three issues, we recommend an analytical and governance framework for competition agencies.

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ERN: Regulation (European) (Topic)

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