User Centered Design of Innovative E-Service Solutions - A Scientific Approach to User Fascination

Achieving and retaining leadership in today's consumer industry requires the consistent renewal of not only products but also their presentation and all customer focused services. This work introduces a scientific concept for designing highly valuable IT based service solutions. A combination of different fields of research, including psychology, design and information science, forms the basis for user centered design of fascinating e-services. Especially the application of new technologies in either existing or completely new services is investigated. Based on customer observations and interviews a prototype of an interactive shopping window for the fashion industry is created. The concept addresses adolescents, blurring the boundaries between the real and the virtual world.