{"title":"银行业务模式的创新:探索客户在社交网络中的新兴角色","authors":"J. Busquets, R. Kohli, P. Navarro, Toni Plana","doi":"10.1109/SRII.2012.94","DOIUrl":null,"url":null,"abstract":"In this paper we present the preliminary results of the study on possible future banking business models in the presence of social networks. We use grounded theory and scenarios in uncertainty to propose them. This paper is the result of a two-year project among academic institutions in Spain and USA, Banco Sabadell the 5th bank in Spain, and IBM (Banking Sector and Research).","PeriodicalId":110778,"journal":{"name":"2012 Annual SRII Global Conference","volume":"17 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2012-07-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":"{\"title\":\"Innovation in Banking Business Models Exploring the Emergent Customer Role in Social Networks\",\"authors\":\"J. Busquets, R. Kohli, P. Navarro, Toni Plana\",\"doi\":\"10.1109/SRII.2012.94\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"In this paper we present the preliminary results of the study on possible future banking business models in the presence of social networks. We use grounded theory and scenarios in uncertainty to propose them. This paper is the result of a two-year project among academic institutions in Spain and USA, Banco Sabadell the 5th bank in Spain, and IBM (Banking Sector and Research).\",\"PeriodicalId\":110778,\"journal\":{\"name\":\"2012 Annual SRII Global Conference\",\"volume\":\"17 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2012-07-24\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"2\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"2012 Annual SRII Global Conference\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1109/SRII.2012.94\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"2012 Annual SRII Global Conference","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/SRII.2012.94","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Innovation in Banking Business Models Exploring the Emergent Customer Role in Social Networks
In this paper we present the preliminary results of the study on possible future banking business models in the presence of social networks. We use grounded theory and scenarios in uncertainty to propose them. This paper is the result of a two-year project among academic institutions in Spain and USA, Banco Sabadell the 5th bank in Spain, and IBM (Banking Sector and Research).
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