Coaching in Norwegian Enterprises: Purposes and Scope

The purpose of this survey was to obtain an overview of how widespread coaching is in Norwegian companies, and for what purposes companies purchase coaching services. In general, practice is far ahead of research in terms of leadership development, which is also the case for coaching. While coaching is a widespread practice and there are more than 40 institutions offering coaching education in Norway today, there is still virtually no scientific evidence about what coaching is used for and how it works. This paper is primarily a quantitative overview of a representative sample of Norwegian companies’ practices when it comes to coaching, and what are their purposes with coaching. Moreover, we try to estimate the economic scope of the use of coaching in Norwegian companies.