Green logistics and business adapted in B2C e-commerce Saudi Arabia market

This Paper investigate how e-commerce stores adapted the business model of e-fulfilment customers. In addition, it will be explored current logistics model and environment obligations involved. Moreover, Saudi Arabia have considered the importance of the environment with following vision 2030. However, transportation has relied on heavily in recent years as result of e-commerce booming in Saudi market, which have some point of green logistics to investigate. This Study will adapt qualitative method from interpretive approach of conducting 10 firms, two logistics service providers (LSPs) to explore various factors. In addition, targeting verity of industry and cities can obtain depth information that help with outcome of this research. Semi-structured interviews will be deducted with founder and logistic managers. After Pandemic firms have occurred of various of changeable factors. Strategy plan, logistics and supply chain. However, Saudi vision 2030 support the environment with building mega projects such as NEOM and the Red Sea and the Line. Therefore, this study will focus on green logistics from B2C point of view in particular in the context of Saudi Arabia market. This study contributes theoretically to our knowledge in both e-stores retailer in different cities with different category. In addition, to stand the immediacy of the obstacles and approached that adapted in Saudi Arabia context comparing to previous study results. As well as the contribution to practical fields will be emerged with new result and model approach. Furthermore, investigate the difference of reasons behind assigned such model. Finally, it might give insight from foreign investors to understand the model adapted and help to customised and adapted.