基于AHP-fuzzy的中国连锁零售企业竞争力评价

Proceedings of 2013 IEEE International Conference on Service Operations and Logistics, and Informatics Pub Date : 2013-07-28 DOI:10.1109/SOLI.2013.6611402

Chongcai Wang, Mingli Zhang, J. Tu

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引用次数: 2

摘要

连锁零售竞争力是反映企业整体实力的综合评价。运用层次分析法和模糊数学理论，建立了模糊综合评价模型。在此基础上，通过实际应用验证了该模型的有效性。所提出的评价模型既可用于同行业的整体竞争力评价，也可用于评价正规连锁零售店内部或不同加盟商。给出了零售竞争力评价实例，评价结果与实际情况相符。

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Competitiveness evaluation of China chain retail enterprises based on AHP-fuzzy

Chain retail competitiveness is a comprehensive assessment that reflects the strength of a business as a whole. By using Analytic Hierarchy Process (AHP) method and fuzzy mathematics theory, the paper establishes fuzzy comprehensive evaluation model. On this basis, the model is proved effectively by practical application. The proposed evaluation model not only can be used overall competitiveness evaluation in the same industry, but also can be used evaluation internal regular chain retail store or different franchisees. The retail competitiveness evaluation example is given and the results are accord with actual performance.

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Proceedings of 2013 IEEE International Conference on Service Operations and Logistics, and Informatics

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