电视格式的物质化

Media Industries Pub Date : 2022-12-15 DOI:10.3998/mij.417
Joon-Weon Choi
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引用次数: 1

摘要

电视节目形式的物质化(如《蒙面歌手》节目形式)已成为全球电视贸易中的一种流行商品。电视格式是一种想法、概念或公式。买卖双方如何交换格式等无形的东西?在本文中,我研究了格式的具体化过程,它使市场中买卖双方之间的有序交换成为可能。通过审查在3月之前举行的唯一的全球格式会议MIPFormats,我认为格式会议具有管理格式物化过程的独特功能。我特别强调物化过程的两个方面:物化和单一性。通过三种策略——可视化格式、教育格式生产者和创作者以及建立规范框架——mipformats将格式作为全球电视市场上可交易的项目结合在一起。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
The Materialization of Television Formats
The materialization of television formats (e.g., The Masked Singer formats) has become a popular commodity in the global television trade. A television format is an idea, concept, or formula. How can buyers and sellers exchange intangible things such as formats? In this article, I examine the materialization process of formats, which enables the orderly exchange between buyers and sellers in marketplaces. By examining MIPFormats, the only global format conference held prior to Marché International des Programmes de Télévision, I argue that the format conference serves the distinct function of managing the format materialization process. I specifically highlight two aspects of the materialization process: objectification and singularization. Through three strategies—visualizing formats, educating format producers and creators, and establishing a normative framework—MIPFormats holds formats together as tradable items in the global television market.
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