ANALYSIS OF ECONOMIC AND FINANCIAL INVESTMENT VIABILITY: APPLIED TECHNOLOGY IN MILK PRODUCTION

The improvement in the quality of life, together with the reduction of downtime in milk production, is the result of the technology invested and the consequent changes required by the milk production chain. Thus, the present study, carried out on a small property in the northwest of the state of Rio Grande do Sul, verified the feasibility for the acquisition of a new and modern milking model, through the financial analysis of investments. The research is classified as a single case study, with a quantitative approach. The suggested investment has several positive points, such as the possibility of flexibility in working hours and better quality of life for the producer, elimination of outsourced labor, easy handling of milking, definition of strategies, animal welfare, recovery investment and others. On the other hand, there are currently scenarios that hinder this improvement, such as the dependence on a stable electric power network and the maintenance distance in cases of emergency. The property under study is in a business environment conducive to innovation, which aims to improve the quality of life of the producer and increase revenue.