Fostering Innovative Work Behaviour in SMEs Exploring Ecopreneurship Perspective

The research analyzes the mediational impact of creative self-efficacy through which Ecopreneurship impacts the behaviors of employees at work. The discretion behind the research is founded on using Bandura's social learning theory and a mediation model is presented to show the innovative effects of Ecopreneurship on employees’ Innovative Work Behavior (IWB) through the mediation of creative self-efficacy (CSE). The present research focuses on Innovation by developing a model that seeks to investigate the association among Ecopreneurship and Innovation Work Behavior in industrial SMEs of Pakistan for promoting the economic strength of the country. A framework has been developed comprising Creative Self-Efficacy as input. It is believed that unless SMEs emphasize Innovative Work Behavior, it is difficult to compete efficiently and gain higher economic returns. The nature of SME organizations is very dynamic, thus, particularly need to be innovative & creative to lead, nurture and compete in the industry. A questionnaire method has been used to collect the data; the unit of analysis is permanent workers from the industrial setups of SMEs in Pakistan. SPSS and AMOS have been used to analyze the data. The outcomes of the results show that Ecopreneurship stimuli Innovative Work Behavior via the mediation of CSE.