Model of Embroidery Design ‘Kepala Peniti' Minangkabau on Acculturative Batik

This research is motivated by the problem of industrial embroidery ‘kepala peniti’ tradisional creativity difficulties in developing innovative designs according to the market needs. This study aims to produce a embroidery ‘kepala peniti’ tradisional Minangkabau design development model based on acculturative batik to enhance creativity, innovative products, quality and competitiveness of the creative industries of West Sumatra. This is The Research Method uses Research and Development (R & D). This research has produced a development model for traditional Minangkabau pinhead embroidery designs based on acculturative batik according to market requirements that are valid, practical and effective. The results of the design validity by the expert team with the average Aiken’s V value above 0.815, in the valid category. The result showed that the creativity of the creative industry is increasing. The product of this embroidery design development model received a positive response from the embroidery industry (producers), consumers and luggage. This was shown from the results of the average luggage response practicality questionnaire of 85.96%, the entrepreneur's response (producer) of 92.00%, and the consumer response of 89.37% with a very practical category. which showed market competition is increasing, products are in demand by the market, following the fashion trend that is ready for dissemination to the market; The product model for embroidery design development was declared effective. This was obtained from the results of the t-test comparison of pinhead head embroidery products between before and after development with t-count = 9, 356> t-table = 1.70 at a significant level σ = 0,000. The results of the t-test indicate that there was a significant difference between the results of the product before and after development.