Research on robust optimization in airlines' hybrid channels coordination with random demands

To make the airlines' hybrid channels coordination more effectively, the robust optimization model of airlines' hybrid channels coordination with uncertain demand was established based on the characteristics of channels coordination and randomization method. Then three-dimensional numerical experiments of the fuzzy programming model were performed. The results show that the model proposed is robust to random demands and fit for airlines' channels coordination. With the proportion of direct channels increases, the robustness of channels coordination system shows the trend of first falling and then rising; with the level of confidence increases, the robustness of channels coordination system shows the trend of continued rising. Based on the previous case analysis, airlines should cooperate with agents to appropriately reduce the proportion of distribution channels and ensure the confidence level so as to achieve win-win strategies.