The influence of technological , organizational , and customer competency on innovative performance with mediating role of research and development

In this digital era, the innovative performance of any industry is vital.  The main objective of this research is to investigate the effect of technological, organizational and customer competencies on the innovative performance of the IT industry (Software Houses) in Pakistan.  Organizational Management Competency of 287 responses was collected through a questionnaire from Software houses of Pakistan. The Smart PLS has used to analyze the data and draw the results. Technological, organizational and customer competencies found their positive and significant relationship with the innovative performance of software houses in Pakistan. Moreover, the mediating role of R&D is found between organizational management competency, customer competency, and innovative performance. However, the findings of the current study suggest that software houses should focus on the allocations of their resources to enhance their technology capabilities, which allow them to remain flexible in business conditions that are always shifting.