E-commerce process reengineering for customer privacy protection

Privacy leakage is a major hidden danger for the healthy and orderly development of e-commerce. In this paper, we analyse the current situation of the information leakage. The main reason lies in that the customer information is stored and displayed in plaintext during the e-commerce process. We present a customer privacy protection platform on the basis of the analysis, where such technical measures as information segmentation, data encryption and access authorisation are taken. With the customer privacy protection platform, the customer information is not stored and displayed in plaintext any more, which is replaced with two-dimensional code or barcode. The traceability helps to prevent the leakage and abuse of the consumer information as much as possible. Thus, the traditional operation process of e-commerce is then reengineered and the customer information is only used on demand.