Impact of COVID-19 Pandemic on Usage of Electronic Financial Products

Operating of financial products through electronic mechanism are very comfortable, time saving process and helps to maintain social distancing amid current global pandemic; since the adoption rates of electronic financial products are very low. An attempt has been made in the current study to check the variation on usage of financial products through electronic mechanism amid COVID-19 pandemic. The primary data of this Study were collected from Banking Customers and have been identified on random basis from Jammu & Kashmir. The filled up response was collected successfully from 200 respondents, however from collected 200 responses 180 responses were valid and 20 responses were incomplete and hence eliminated from the current study. Based on the survey data generated through 180 banking customers were analyzed and the corresponding implications are discussed in the work.