分析了监管机构在印尼E-COMMERCE对捕食实践预防的作用和成本方面的作用

Dheny Biantara
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引用次数: 1

摘要

本研究分析了监管机构的作用和成本方面,可以防止掠夺性定价在电子商务。成功提供低价的跨境卖家对当地的中小微企业构成了威胁。作为监管机构,政府决定禁止进口电子商务市场上的13种产品,以防止不健康的商业行为。这种现象也被称为掠夺性定价。掠夺性定价是指设定非常低的价格以击败竞争对手。这种现象发生在电子商务Shopee的数据中,该数据主要关注卖家之间的竞争,其中有13种带有“海外”位置过滤器的产品不再存在。本研究中使用的参数是产品相似度,销售价格和其他可用于支持研究分析的信息。本研究的结果表明,尽管大多数类别被怀疑经历掠夺性定价,但所有类别都经历了营销实践。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
ANALISIS PERAN REGULATOR DAN ASPEK BIAYA DALAM PENCEGAHAN PRAKTIK PREDATORY PRICING DI E-COMMERCE INDONESIA
This study analyzes the role of regulators and the cost aspects that can prevent predatory pricing in an E-Commerce. Cross-border sellers who are successful in offering lower prices pose a threat to local MSMEs. The government as the regulator decided to prohibit the import of 13 product categories in the E-Commerce marketplace to anticipate unhealthy business practices. This phenomenon is also known as predatory pricing. Predatory pricing is setting very low prices to beat competitors. The phenomenon that occurs from data taken from E-Commerce Shopee which focuses on competition between sellers where there are 13 products with "overseas" location filters are no longer found. The parameters used in this study are product similarity, selling price, and other information that can be used to support research analysis. The results of this study indicate that all categories experience marketing practices, although most categories are suspected of experiencing predatory pricing.
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