Factors Influencing the Enrollment Decision at an International Institution: A Case Study of Sirindhorn International Institute of Technology (SIIT)

The increasing number of international institutions for higher education, while the number of students enrolled is decreasing, has led to competition among those institutions. This study's purpose is to investigate the related factors that may influence the student's intention to enroll at an international institution, as well as the guardians' support. A questionnaire survey was conducted to collect data from students on their decision to enroll at the Sirindhorn International Institute of Technology (SIIT). Also, the opinions of the guardians to support their children in studying at SIIT were collected. Multiple regression analysis is the primary statistical technique used to extract the relationships between a dependent and several independent variables. This study indicated that educational programs, expectations, and guardians positively influenced the students' enrollment decisions. The guardians' decision to support their students was influenced by educational programs, social environment, expectations, finances, and influential people. The results of this study are expected to support the institutions' strategies to increase the competitiveness of student recruitment.